Tag Archives: entrepreneurship

Seedlings by Jay Jay

Marketing Focus: What Is Going Right?

My marketing mind has been on overdrive lately helping small business owners create new avenues of exposure for clients. It’s time consuming, and I love it. For most business owners, marketing is the next to last thing they want to do – right before Sales. “Baylan, what am I doing wrong?” they ask me. “Help me!”

It’s pretty easy to find out what isn’t working. Just look at your message, listen to your customer feedback, see what areas of your business are not generating the money you want. Check where the money might be silently slipping away.  Ask yourself, “What is wrong with my business?” in order to identify the main problem areas.

The better question is

“What am I doing right?”

This question places your mind into a creative mode. You will find more of what is going well, and therefore can identify what can be expanded or duplicated.

Ask yourself, “If I could only do one thing to get more of THAT, what would I do?” Think of several things you could do. Choose one, and only one. Then commit to doing it consistently, like planting seeds for sunflowers to grow. Pick the seed, choose and prepare the location, plant the seed, space the seeds consistently to make the row, water and feed regularly, and watch closely. Some efforts will die quickly. Don’t worry about them. Keep tending to the others seeds that you’ve already sown.

Just move on to find what works well.

Some efforts will grow exactly what you want, time and time again. A very few will spin off a hybrid that can take you in a new direction. Decide if it’s where you want to go, now or later.

Most importantly, make a decision each day to be open to serving more people, and to be willing to  share the gift of what you do in ways that work for all involved.

Keep planting those seeds. Once you have consistent results, you can expand to other methods and areas. Until then, get your foundation strong by doing what you do best. You’ll be happier that you did.

 

Summer Solstice 2010 at Pt. Pinole by Baylan Megino

How to Have a Thriving Business in ANY Economy – Part 1

“We are in a changing economy.” The truth is that the economy is always changing — sometimes up, sometimes down.

When you’ve been in business long enough, you’ll recognize the cycles and be able to be proactive in positioning yourself in front of the next curve.

No matter what is happening, however, there are pillars for your business that, when clearly defined and acted upon, will ensure you are able to thrive through any economy.

The most important part of your business is You.

Your business is an extension of you, so take a real long look to get clear. You are the center around which your entire business revolves.

What’s your belief system? What’s important to you? What do you value? What are those things that are non-negotiable in your life?

What motivates you? What is really, really important for you to experience personally, in your world, with the people who are around you, with the people you love, with the people you work with. Your self-motivation will help you get through those tough times, and will validate your actions when business is going smoothly.

Look at what you value, and then find ways to find those values in the things you LOVE to do.

Those are your passions — those things that you love to experience, those things that you’d do no matter whether you get paid or not. Compensation doesn’t matter because you lose track of time and you’d do it anyway.

As you make decisions each day, look at every possible experience presented to you. When you’re looking at those experiences, try to figure out “What will I experience in this thing?” Is it going to bring me closer to the feeling that I want to have? Is it going to bring me closer to my goals? Is it going to bring me closer to what I am really passionate about doing and being?

If it does bring you closer, will you do it?

Will you NOT do it? It’s really important to know what you Won’t do, because throughout life you’re sifting and sorting. You’re trying to figure out, “What do I want to do?” “What DON’T I want to do?” “Whatever it is that I do want to do, I want to do MORE of that.”

I Want to have a Choice and I want to Choose.

Sometimes it will put you outside your comfort zone. Just know that when you’re outside your comfort zone, that’s when you have your most growth points. This is when the challenges come up.

So make sure that as you push that envelope, as you’re acting outside your comfort zone, that these actions are really going to  get you closer to the experience you want.

That’s what the butterfly knows.

 

In Part 2: Plan How to Get from Here to There…

REMINDER: 6-Class series:

“How to Have a Thriving Business in 2012: Prime the Engine for your Business and Get Your Message Out to the World (How to Market  Your Business in 2012)”  For more info go to:  http://www.thrivingbusiness2012.eventbrite.com