How to Have a Thriving Business in ANY Economy – Part 1

November 13, 2011 in Entrepreneurship, Inner Game, Marketing Mind, Uncategorized

“We are in a changing economy.” The truth is that the economy is always changing — sometimes up, sometimes down. When you’ve been in business long enough, you’ll recognize the cycles and be able to be proactive in positioning yourself in front of the next curve. No matter what is happening, however, there are pillars for your business that, when clearly defined and acted upon, will ensure you are able to thrive through any economy. The most important part of your business is You. Your business is an extension of you, so take a real long look to get clear. You are the center around which your entire business revolves. What’s your belief system? What’s important to you? What do you value? What are those
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Marketing Mindset

October 20, 2011 in Marketing Mind

Baylan Megino, photo by Teri Williams newlife100imaging.com My marketing mind has been on overdrive lately helping create new avenues of exposure for clients. It’s time consuming, and I love it. For most business owners, marketing is the next to last thing they want to do – right before Sales. “Baylan, what am I doing wrong?” they ask me. “Help me!” It’s pretty easy to find out what isn’t working. Just look at your message, listen to your customer feedback, see what areas of your business are not generating the money you want.   Check where the money might be silently slipping away. Ask yourself, “What is wrong with my business?” in order to identify the main problem area. The better question is “What am I doing
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