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3 Quick Ways to Check Your Social Media Influence

April 23, 2013 in Entrepreneurship, Marketing Mind, Research, Uncategorized

Successful social media marketing engages your community, or your “tribe,” across several platforms. You’re spending the time and effort to keep in front of your people, and now you need to quickly look at how well these pieces are working together. Here are 3 ways to check how you’re doing. Please note that your score and all indicators change daily, so check regularly to see how you’re trending over time. Then course-correct if needed. 1. KLOUT: This gives a pretty good picture of your Friends, your Influencers, your Moments. And when people want to check you out, it’s often the first one that many people check after looking at your LInkedIn profile. Klout.com 2. PEER INDEX: Want to see your Topics and those you Influence?
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Watch Out for These Door Closers: Social, Digital, and Mobile Global Marketing

March 6, 2013 in Entrepreneurship, Marketing Mind, Uncategorized

It’s 2013. Is your business engaged in social media marketing? Have you accessed the global mobile market? There are huge markets to tap, and if you aren’t there, you are leaving the door open for all your current and future competitors to close your doors. Here are some compelling statistics to consider (slideshare by WeAreSocial). We Are Social’s Guide to Social, Digital and Mobile Around the World (Feb 2013) from We Are Social Singapore Tell me what you think, and how you plan to engage your markets.

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Social Media for Busy Business People: New Training

December 20, 2012 in Entrepreneurship, Marketing Mind, Uncategorized

Social Media for Busy Business People – My New Training Have you ever felt like social media was a pain in the you-know-what, but you knew it would be good for your business and services if you just did it more and knew how to do it well? Did you know the #1 reason most businesses fail or go under is because they don’t know how to engage their community in a way that builds trust, likeability and, most importantly, paying customers? I’m sure you already know that social media is one of the best ways to stay in relationship with your customers and that without it it’s almost impossible to build a successful business. Today millions of people use social media every day to build their business. 61% of social
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Marketing Focus: What Is Going Right?

January 30, 2012 in Entrepreneurship, Marketing Mind, Uncategorized

My marketing mind has been on overdrive lately helping small business owners create new avenues of exposure for clients. It’s time consuming, and I love it. For most business owners, marketing is the next to last thing they want to do – right before Sales. “Baylan, what am I doing wrong?” they ask me. “Help me!” It’s pretty easy to find out what isn’t working. Just look at your message, listen to your customer feedback, see what areas of your business are not generating the money you want. Check where the money might be silently slipping away.  Ask yourself, “What is wrong with my business?” in order to identify the main problem areas. The better question is “What am I doing right?” This question places
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How to Have a Thriving Business in Any Economy – Part 2

November 22, 2011 in Entrepreneurship, Inner Game, Marketing Mind, Uncategorized

Succeeding in business requires a clear vision and a broad understanding of your market. Navigating the daily waters requires a high level of attention to the details. Clarity on your values and passions was the focus of Part 1 of this series. Once you are clear in your mind about your values and passions, and what you want to experience in life, it’s time to move more clearly to make them happen. Strive to align your personal values with your organization and with what you do in your daily life and in your business.   However, before we go any further there is one all-important question to ask yourself: WHY are you in business? The answer must be compelling enough to get you out of
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How to Have a Thriving Business in ANY Economy – Part 1

November 13, 2011 in Entrepreneurship, Inner Game, Marketing Mind, Uncategorized

“We are in a changing economy.” The truth is that the economy is always changing — sometimes up, sometimes down. When you’ve been in business long enough, you’ll recognize the cycles and be able to be proactive in positioning yourself in front of the next curve. No matter what is happening, however, there are pillars for your business that, when clearly defined and acted upon, will ensure you are able to thrive through any economy. The most important part of your business is You. Your business is an extension of you, so take a real long look to get clear. You are the center around which your entire business revolves. What’s your belief system? What’s important to you? What do you value? What are those
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